Business Articles

Harvard business School

Article #1

Leadership Lessons From Outer Space

The article is about Terry Virts a graduate program general direction. Terry was head of the Astronaut Office Robotics Branch; and, today, the commander of the International Space Station (ISS), where he has lived since November 23, 2014. April 22 astronaut has a conference from space with teachers, students, and a surprise guest distinguished in the HBS Spangler Auditorium in via satellite signal. Terry challenged with questions like, such as working with people from other nationalities? Terry responded which is a matter of character and attitude. "The ability to work with other cultures is absolutely mandatory for a mission like this," he said. "One has to be someone who is willing and able to work with people from different cultures." I was then asked about thinking about space tourism? I replied that as a student of the school of diplomatic business. "If there is a market and these companies are meeting market demand, it is a good thing," he said. "Spaceflight The more we do, the more we will lower costs."

Article #2

What Is Management’s Role in Innovation?

This article discusses what management’s role in innovation is. It is investigating whether creativity and innovation can be managed. For some analysts the practice of traditional management has little to contribute to the processes of creation and innovation. There were many suggestions but it all began with the call for a new type of leadership. Umesh Gupta said: "Innovation ... is directly proportional to the attitude of senior management." Ginny Wiedower said: "Without a corporate strategy to achieve corporate objectives defined, innovation will be poorly managed and without a guide." But DR Elliott noted that "innovation and inefficiencies are persistent abnormalities in organizations." The article is to think if major innovations needed by society will be achieved without a traditional leadership.

Article #3

Secrets to a Successful Social Media Strategy

The article is about how companies benefit from social media. Misiek Piskorski author of the book, Social strategy we defined the concept social strategy and the real world comes with certain social norms of behavior that keep people from saying what they really mean, or how to act really want to act. Successful social media platforms allow us to bend the rules. In short, unacceptable behavior in the offline world may be perfectly acceptable in the online world. After that Misiek Piskorski speaks of two approaches. The first approach, which he calls "digital strategy in social platforms", uses social networks to disseminate commercial messages and find customers. The second approach, "social strategy on social platforms," ​​avoids direct broadcasting in favor of helping clients build and strengthen relationships with others. These relationships are changing clients doing various tasks for the company for free